3 min read
19th January 2023
Gone are the days when you needed a big budget, teams of engineers, and many months to launch a chatbot. Today, you can get one up and running in less than 15 minutes, and there are 4 essential things you should know before you start.
If you’re launching your first chatbot this year or reinventing an old one, you couldn’t have chosen a better time. The humble chatbot has evolved into an advanced AI assistant, already primed to accurately take on 85% of your most essential customer queries ― from day one. Here are our top tips to take a ‘great’ launch and turn it into an “amazing” one in 2023.
Before you start, decide on your criteria for success. You can use an AI assistant in so many different ways to benefit your business, it’s important to select goals that will make the biggest difference commercially. Your list will likely include one or more of the following:
Record your performance today then keep logging the changes each week using your AI assistant dashboard so you can accurately track your progress.
An AI assistant is there to serve every member of your organisation as well as your customers, so make sure everyone’s aware of the launch and knows what you’re working towards. You won’t need any engineering or technical knowledge to get started.
We’ve taken care of everything behind the scenes so anyone on your team can create your AI assistant knowing the technology part is all taken care of. If you work in a highly regulated industry, read our extra guidance to help you prepare for conversations and approval with compliance officers where onboarding is especially strict.
It’s important to think about language and the style your AI assistant talks in:
If you have a marketing team or access to a copywriter, it’s good to get their input. Other great sources of reference are any existing tone of voice guidelines, support call scripts, FAQs, and of course existing content from your website, emails, and social channels.
Remember, your AI assistant will help your teams as much as your customers and become one of your most valuable, hardworking teammates. In its first six months, Barking and Dagenham Council’s AI assistant saved over 10,000 calls for their overwhelmed customer contact team, taking off the pressure. They then had more time to work on the most rewarding or profitable tasks for increased job satisfaction.
Let people know what they’ll no longer need to do and what other work they’ll take on, emphasising how this shift will improve the quality of their time at work and improve ambition overall.
It seems to make sense the more information you give your AI assistant, the more it can help your customers. Today’s best practice actually recommends doing the opposite. The sooner you can get your AI assistant live, the sooner it can start learning from real customers. You think you know what your customers will ask for, but most of our clients find it surprising and insightful to see what actually happens when their new AI assistant sets to work.
On our platform there are just a handful of steps to launch:
What used to be the hardest part is now super simple.