4 key ingredients to successfully launch your chatbot in 2023

4 key ingredients to successfully launch your chatbot in 2023

Gone are the days when you needed a big budget, teams of engineers, and many months to launch a chatbot. Today, you can get one up and running in less than 15 minutes. The humble chatbot has evolved into an advanced AI assistant, already primed to accurately take on 85% of your most essential customer queries ― from day one.

Best practice: how to launch a successful AI assistant in 2023

It seems to make sense the more information you give your AI assistant, the more it can help your customers. Today’s best practice actually recommends doing the opposite. The sooner you can get your AI assistant live, the sooner it can start learning from real customers. You think you know what your customers will ask for, but most of our clients find it surprising and insightful to see what actually happens when their new AI assistant sets to work.

On our platform there are just a handful of steps to launching your AI assistant in 15 minutes:

  • Sign up for an account
  • Choose an industry template (or start from scratch)
  • Prepare responses for the 10-15 key questions customers ask the most ― max 20!
  • Give your AI assistant a name and add brand colours
  • Set it live on your website, app or social channels

What used to be the hardest part is now super simple.

What next?

Our 4 top tips to turn a ‘great’  launch into an “amazing” one

1. Set goals and measure

Before you start, decide on your criteria for success. You can use an AI assistant in so many different ways to benefit your business, it’s important to select goals that will make the biggest difference commercially. Your list will likely include one or more of the following:

  • Reduce contact volumes
  • Increase conversion rates
  • Increase customer lifetime value (LTV)
  • Improve customer engagement
  • Increase customer loyalty
  • Reduce contact team resource costs
  • Reduce customer wait times
  • More efficient automation between sales and marketing
  • Better data to help make decisions
  • Provide a 24-hour service
  • Improve customer satisfaction
  • Learn more about customers

Record your performance today then keep logging the changes each week using your AI assistant dashboard so you can accurately track your progress.

2. Get everyone on board

An AI assistant is there to serve every member of your organisation as well as your customers, so make sure everyone’s aware of the launch and knows what you’re working towards.

Our platform is designed to take you from sign up to live in 15 minutes – you don’t need any engineering or technical knowledge. We’ve taken care of everything behind the scenes so anyone on your team can create your AI assistant knowing the technology part is all taken care of. We’ve covered your every security and compliance responsibility too.

If you work in a highly regulated industry, read our extra guidance to help you prepare for conversations and approval with compliance officers where onboarding is especially strict.

3. Create a strong brand connection

It’s important to think about language and the style your AI assistant talks in:

  • Is your AI assistant formal or informal?
  • Is it soft and caring or clinical and serious in tone?
  • Are touches of humour appropriate, or do you need simplicity and plain communication?
  • What kind of mood might people be in when they make contact? This is a crucial one as it influences how people interact with your AI assistant and the emotions it’ll need to be able to handle.

If you have a marketing team or access to a copywriter, it’s great to get their input. Other great sources of reference are any existing tone of voice guidelines, support call scripts, FAQs, and of course existing content from your website, emails, and social channels.

4. Welcome your new team member

Remember, your AI assistant will help your teams as much as your customers and become one of your most valuable, hardworking teammates. In its first six months, Barking and Dagenham Council’s AI assistant saved over 10,000 calls for their overwhelmed customer contact team, taking off the pressure. They then had more time to work on the most rewarding or profitable tasks for increased job satisfaction.

Let people know what they’ll no longer need to do and what other work they’ll take on, emphasising how this shift will improve the quality of their time at work and improve ambition overall.