Chief Digital Officer of Coop Sweden, Amer Mohammad, saw a dramatic shift in the way people shop today and recognised emerging technology was accelerating the change. But when Coop Sweden developed an app to move elements of their grocery chain online, they found uptake was slow.
- Looking beyond the transaction, people now want an experience when they shop
- Competition is fierce with customers able to buy food just about anywhere
- Buyer habits are changing and the retailer has to be able to adapt quickly