8 ways APIs are used today to improve customer support
Organisations across all manner of industries are using APIs with AI to make their customer support services more responsive, more efficient, and more helpful. Here are just a handful of ways you can use APIs to perform straightforward tasks using an AI assistant, to save your teams the time.
An AI assistant, with the help of APIs, can quickly fetch and present insurance quotes. Just by asking a few relevant questions, the AI assistant can relay answers to the insurer’s system and return to the customer with an immediate quote, making the entire process swift and hassle-free.
Real world case study: Legal & General
AI assistants can, via APIs, instantly add contact details into a CRM system whenever a property enquiry comes in, setting the stage for a prompt and organised follow-up. This automation makes sure no lead is overlooked, optimising the customer service response.
APIs allow an AI assistant to simplify the booking process. When a customer wants to book in for an activity, the assistant communicates this request to the booking system via the API, securing the booking instantly. The result is a smooth, fuss-free experience for the customer.
Real world case study: Mytime Active
AI assistants, through APIs, can retrieve account balances fast and securely. When a customer requests it, the AI assistant communicates with the bank’s system via the API to promptly get the balance information, offering customers an easy and convenient banking service.
5. Local council
For issues like a missed bin collection, an AI assistant using APIs can immediately report it to the local council system. After taking the necessary details from the customer, the AI assistant swiftly notifies the system via the API, so the council can quickly arrange to clear the waste.
Real world case study: Barking & Dagenham Council
When customers need directions to a restaurant, an AI assistant can tap into the power of APIs to swiftly pull up the location on Google Maps. It’s a straightforward and prompt way for customers to find their dining spot and arrive relaxed and in time for their reservation.
AI assistants can use APIs to quickly share store opening times. When a customer asks, the AI assistant can retrieve this information from the store’s system via the API and immediately present it to the customer, so they can make their way to buy what they need.
Real world case study: Coop Sweden
For patients needing repeat prescriptions, an AI assistant, using the power of APIs, can render this task effortless. Interacting with the pharmacy’s system via the API, the AI assistant can offer an efficient, swift process to get medications refilled and ready for collection.
These examples give you just a glimpse into how APIs, combined with AI assistants, are reshaping customer service across a diverse range of industries, and why APIs are becoming the go-to choice for businesses striving for efficient, responsive, and personalised customer service.