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The risk of relying on LLM and generative AI alone to produce ROI (and how to avoid it)

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The proven use cases for using an AI assistant in local government in 2025

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Are in-house AI teams the right move for insurance companies?

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Impact of an AI assistant on key customer service metrics

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How to calculate your call volume (and use AI to reduce it)

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How do you work out your cost per call (and save money using AI)?

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How to calculate and improve your Customer Satisfaction Score (CSAT)

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What is customer effort score (CES) and how does AI help improve it?

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What is Net Promoter Score (NPS) and what impact does AI have on your results?

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What is task success rate and how is it starting to evolve with more advanced AI?

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How to bring LLMs into your customer service support (and should you)?

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What is customer retention rate and how does AI help?

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