AI Guides

AI Explained: A Simple Guide to Customer Contact Innovation

Do you want to understand how artificial intelligence (AI) can supercharge the way your business interacts with its customers and employees? But you’re not sure where to begin? Get our simple guide to AI for customer contact innovation.

In this guide we simplify and demystify the hype and terminology surrounding AI and the real business-use cases that you can explore further to innovate within your company.

When we talk to prospective clients, step one is often clarifying what AI is, what it isn’t and pinpointing where exactly in their company AI could have a transformative impact. 

To help you understand current and future applications of AI for customer service, we have put together a simple guide to AI for customer contact innovation. This guide contains all the introductory information that we provide our new clients with so they can begin exploring how to champion AI within their business. 

This includes: 

  • Key terminology surrounding AI solutions
  • The three types of AI
  • The current state and future of AI for customer contact innovation
  • Applications for AI in customer contact
  • Real life business examples of companies who have adopted AI

Download our simple guide to AI customer contact innovation to keep ahead of the curve and get to know what AI is, what it isn’t and the real ways it can make your company work smarter, not harder.


Businesses that wait until AI is mature to investigate it, test it, and start applying it to their own operations risk getting left behind very quickly. Quantified, Gartner predicts that by the end of 2024, 75% of enterprises will shift from piloting to operationalising AI.

As Gartner Vice President Analyst Svetlana Sicular put it in the 2019 Hype Cycle report;

“Fast followers should at least be working on a business case for AI. For early adopters, AI scalability is the next frontier.”

Svetlana Sicular, Gartner Vice President 

Already implementing AI? Check out our other guide the “CX Leader’s Ultimate Guide to Successful AI Projects”